FortuneFish ● Technology

A bigger fish.

Having tasked Sandbox with refreshing its brand and website, Nottingham-based games developer FortuneFish can now confidently position itself on a global stage, in a manner that reflects its burgeoning reputation and enticing commercial appeal.

Here’s how we did it.


In perfect harmony

Founded by gaming industry legends Tim and Chris Stamper, FortuneFish is taking gaming somewhere completely new. Blending inspired creativity with bleeding-edge technology, the team produces immersive new gaming experiences and exciting commercial opportunities for businesses and publishers.

To reflect both the company name and its strong position in the market, we evolved the FortuneFish logo as a potent and dynamic image. At the same time, we created a powerful proposition that would reflect the immersive nature of FortuneFish’s augmented reality expertise…'Now you’re in the game'.

Ff Before After

Three audiences

Targeting three distinct audiences – business, players and talent – we created a brand tone of voice, backed by a message bank which spoke to the specific needs and differing aspirations of the three audiences, ensuring consistency in all communications.

Ff Messaging


Scaling up

FortuneFish have a progressive, fun yet professional culture, and it was vital for this to be reflected online. But we also needed to maintain an extensive editing facility via a Content Management System, so that the brand could continue to scale-up its digital presence. Having carefully considered the brief, and talking to FortuneFish team about exactly what they were looking for from their website, we decided the best digital platform was Craft CMS.

Ff 3Xphones

Fresh fish

From its solid foundation, we created a set of smart, yet robust components, that allowed editors to easily populate and update the website with exciting and fresh content.

Now, we had a website fully aligned and focused on FortuneFish’s aspirations - one that showcased the brands purpose and personality perfectly.

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